FAE Beauty Secures $2 Million Led by Spring Marketing Capital To Scale Brands Across India

FAE Beauty has raised $2 million (approximately ₹17 crore) in U.S. dollars to scale its inclusive colour cosmetics brand and deepen its omnichannel presence across India. The round, led by Spring Marketing Capital, will support new product development and wider distribution across D2C, marketplaces, quick commerce, and offline retail.

Fresh capital and investor mix

IndianRetailer.com reports that FAE Beauty’s latest fundraise totals 17 crore rupees, led by Spring Marketing Capital with participation from existing investors including Titan Capital, Winners Fund, and Arihant Patni.  The deal is a growth-focused early-stage round rather than a small bridge, signalling that the brand is entering a scale-up phase.

Brand positioning and inclusive focus

Founded in 2019 by Karishma Kewalramani, FAE Beauty (short for “Free And Equal”) is positioned around inclusive, high-performance makeup tailored to Indian skin tones, undertones, and climate. Features in BeautyMatter and other trade outlets highlight the brand’s focus on vegan, cruelty-free…