FRED Connects Its 90-Year Heritage With a New Chapter in High Jewelry

A Founder-Led Anniversary Story In LVMH’s anniversary announcement, FRED chief executive Vincent Reynes frames the milestone as both a celebration of the house’s legacy and a starting point for its future. The emphasis is on continuity: the founder’s name and creative outlook remain central to the brand’s presentation.

The accompanying imagery moves between an archival storefront, a historical gemstone image and a close-up of jewelry being worked by hand. Together, those images connect the brand’s commercial history with the making of its pieces, giving the anniversary a visible link between past and present.

Golden Light Gives the Milestone a Product Expression The anniversary also has a defined collection chapter. In July, LVMH announced Golden Light, the third and final installment of the Monsieur Fred high-jewelry trilogy. Its 15 creations across five sets draw on the French Riviera and the house’s Soleil d’Or yellow diamond.

Golden Light follows Inner Light, dedicated to Samuel’s legacy, and Ideal Light, inspired by his childhood in Argentina. The final chapter turns to Mediterranean light, using stones including tanzanites, tourmalines, opals, emeralds, yellow sapphires and…