Golden Goose Reopens Its Tokyo Flagship With Its First In-Store Cobbler in Japan

The two-floor store draws on the industrial design of HAUS, the company’s space in Marghera, near Venice. Golden Goose first opened in Aoyama a decade ago. Italian sound research studio FUTURA designed an analog sound system and DJ console for the store using eucalyptus wood, composite material and stainless steel.

The shop reopened on October 31, according to Golden Goose Japan. Aoyama was the brand’s first flagship in the country when it opened in 2016. The renovation brings two different kinds of work under one roof.

Customers who already own Golden Goose sneakers can take them to the Cobbler’s Room for repair, restoration or bespoke work. Those choosing a new piece can work directly with an artisan on its finish. On the ground floor, a central table serves as the work surface for customizing sneakers and clothing.

The options include drawing directly on an item, adding studs, applying details with heat or screen printing a design. Upstairs, the work shifts to leather and embroidery. A dedicated station takes custom orders for belts and sandals, while customers can request embroidery on a cap or garment…