Excitement is brewing as a popular wellness brand makes a splash this summer. GORGIE, the fast-rising energy wellness brand, has just announced the launch of its highly anticipated Pink Lemonade flavor, available exclusively at 1,939 Target stores nationwide. This new release marks a major milestone for the brand, which has quickly established itself as a leader in the “better-for-you” beverage movement since its founding in 2023 by Michelle Cordeiro Grant.

A Community-Driven Brand with Rapid Growth
GORGIE was created to fill a gap in the energy drink market: a product made by women, for everyone, that combines clean, functional ingredients with a focus on wellness and community. In just two years, GORGIE has become the #1 fastest-growing energy brand in the US natural channel, amassing over 1.7 billion social media impressions and a devoted following that includes celebrities and professional athletes like Michael Strahan, Jordyn Jones, and Lori Harvey.
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rapid growth highlights the demand for a brand that brings together performance and wellness without compromise and puts community at the forefront. The brand’s popularity is clear evidence of its unique approach and community-first philosophy.
Not surprisingly, these are the philosophies millennials and gen Z customers expect from all their favorite brands.
Reflecting on the brand’s journey, Michelle Cordeiro Grant, Founder & CEO of GORGIE, shared: “It’s been a dream to partner with Target and I’m so excited that our community finally gets to try our Pink Lemonade,” said Michelle Cordeiro Grant, Founder & CEO of GORGIE.
“It brings all the benefits they already love about GORGIE in a fun flavor just in time for summer…
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