RetailStrategy

Gymshark Unveils Two New York Flagships and Ramps Up US Expansion

Gymshark, the disruptive UK-based activewear brand founded by Ben Francis, is turning up the heat in North America with its most ambitious brick-and-mortar campaign to date: the debut of two permanent stores in New York—one at Roosevelt Field Mall, Long Island (opened in October), and a four-story flagship planned to open on Bond Street in Manhattan.

Published: Oct 30, 2025 10:32 AM Updated: Jun 8, 2026 1:53 AM

By Alyssa Jade Mann

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Gymshark Unveils Two New York Flagships and Ramps Up US Expansion

Gymshark, the disruptive UK-based activewear brand founded by Ben Francis, is turning up the heat in North America with its most ambitious brick-and-mortar campaign to date: the debut of two permanent stores in New York—one at Roosevelt Field Mall, Long Island (opened in October), and a four-story flagship planned to open on Bond Street in Manhattan. These locations, together with a major new wholesale partnership with Dick’s Sporting Goods, mark a sharp evolution from Gymshark’s online roots to a truly omnichannel, physical retail powerhouse in the US.

Retail That Builds Community After testing the market with several high-profile New York City pop-ups. Gymshark has chosen New York as the launchpad for its US store strategy.

The Roosevelt Field location—a 4,000-square-foot concept store—opened in October and, according to Hannah Mercer, Gymshark’s GM of Wholesale, Retail & Franchise, acts as the blueprint for all future stores in the US.

This debut is quickly followed by the Manhattan flagship on Bond Street, opening later this year, which will span four floors. It’s purpose-built as more than a shop. The flagship will house a full retail offering alongside community hangouts, live events, and workout studios.

The space aims to serve New York’s fitness community and the brand’s strong global Gymshark Family, providing a proper home for Gymshark in the US and an events-first HQ for our American audience. Why Stores—and Why Now?…

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