Coach’s New Play Concept in Le Marais, From After Dark Windows to Full Interior Walkthrough

Coach has opened a new Coach Play concept store in Paris, and your local team was on site to capture it from every angle, day and night. This is your second project with the brand and the first to bring full video into the mix, making the coverage as experiential as the store itself.

Ahead of opening, the team documented the space in two distinct moods. By night, they focused on the exterior and windows after dark, capturing how the Play concept reads on the street in Le Marais neon accents, illuminated façades and the way the store sits at the corner of rue Sainte Croix de la Bretonnerie and rue du Bourg Tibourg. By day, they turned to interiors, shooting a full walkthrough before doors opened so PR and social teams have a clean view of layouts, fixtures, colour and the flow of the concept without customers in frame.