How Renata Black Built EBY Into a $100 Million Intimates Business

The intimates market is crowded with legacy players, celebrity-backed labels and digitally native brands competing for the same consumer. For Renata M.

Black, founder and CEO of EBY (Empowered By You), growth has come from taking a more focused approach: identify what women dislike about traditional intimates and build products designed to solve those problems. That strategy has coincided with rapid growth.

EBY has grown from $40 million to $100 million in revenue in a single year, and did so profitably, according to the company. It marks a significant shift for a company that took five years to reach its first $10 million in annual sales in the competitive direct-to-consumer intimates market.

This year, EBY recorded its first $10 million month. Building EBY Around a Consumer Problem Photo courtesy of EBY. Black, who started with no experience in fashion, finance or direct-to-consumer retail, founded EBY around comfort, technical product development and social impact…