FAQGlossary

How To Pronounce Fashion’s Trickiest Brand Names

Ever found yourself hesitating to mention a high-end brand for fear of mispronouncing its name?

Published: Aug 22, 2024 1:46 PM

By Jeanel Alvarado

FAQGlossary

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FAQGlossary

How To Pronounce Fashion’s Trickiest Brand Names

Hérmes 2024, Second Chapter 'Faubourg Calling' Campaign by Craig McDean — Anne of Carversville

Ever found yourself hesitating to mention a high-end brand for fear of mispronouncing its name? You’re not alone. In the luxury fashion arena, pronouncing designer names correctly is a basic but crucial skill—it separates the connoisseurs from the novices. This guide is here to save you from any faux pas and help you navigate the complex world of fashion pronunciation like a pro. Grab your favorite couture piece, sip on some fine wine, and let’s dive in!

Hermès (er-MEZ or air-MEZ) Ah, the legendary French brand Hermès. Many stumble by pronouncing it “her-mez,” but in true French style, the “H” is silent. Opt for either “er-MEZ” or “air-MEZ.” Known for their impeccable leather goods, chic scarves, and mesmerizing fragrances, Hermès draws inspiration from the Greek god Hermes.

Givenchy (jee-VOHN-shee) The world of haute couture isn’t complete without Givenchy. Typically mispronounced as “gah-vin-chee,” the correct way is “jee-VOHN-shee.” Founded by the legendary Hubert de Givenchy, this brand gave us iconic pieces, including Audrey Hepburn’s timeless Little Black Dress.

Embrace the fluidity of the name and channel your inner Parisian. Balmain (bal-MAH) Don’t get caught adding an extra “n” sound while saying Balmain. The French prefer simplicity: “bal-MAH” will do. Renowned for its luxurious embroidered designs, Balmain continues to dominate the red carpet and the runway.

Pierre Balmain’s legacy lives on through each opulent creation. Loewe (lo-WEH-vay) Loewe is a beautiful blend of Spanish flair with a twist of German precision. The name of this historic brand, deeply rooted in leather artistry, is often butchered as “low-eeve.”…

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How To Pronounce Fashion’s Trickiest Brand Names

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