FAQFashion

In The Style: From Manchester Bedroom to £100 Million Fashion Brand Valuation

In The Style is an inspiring, and at times turbulent, fashion success story built by founder Adam Frisby in Manchester, England.

Published: Oct 1, 2025 3:11 PM

By Jeanel Alvarado

FAQFashion

Add RETAILBOSS as Preferred Source

FAQFashion

In The Style: From Manchester Bedroom to £100 Million Fashion Brand Valuation

In The Style is an inspiring, and at times turbulent, fashion success story built by founder Adam Frisby in Manchester, England. From its 2013 launch with just £1,000 to a peak valuation above £100 million and its recent near-collapse and rescue, the brand’s journey captures the highs and lows of the influencer era in British retail.

The Founder Story: Adam Frisby’s Vision Adam Frisby launched In The Style from his bedroom in Manchester with only £1,000 redundancy money and no formal qualifications.

After launching with a modest sum and a handful of original designs, Frisby combined hard work and innovative influencer marketing to shape a brand focused on inclusivity and empowering women of all sizes—growing In The Style from a bedroom startup into one of the UK’s most prominent fashion IPOs.

Collaborating early on with TV stars like Lauren Pope and later Charlotte Crosby and Dani Dyer, Frisby leveraged the new world of social media personality partnerships and a from-scratch design process.

Timeline Growth, Collapse, and Multiple Rescues Year Event 2013 Adam Frisby launches In The Style in Manchester 2015 Collaborations with major UK reality stars fuel expansion 2021 Lists on the London Stock Exchange AIM at a valuation of £105 million 2023 Reports £8.4 million loss, delists, and is sold to Baaj Capital for £1.2 million 2024 Frisby officially exits the brand 2025 Brand rescued from administration by Alps Sourcing Limited; 87 jobs saved Ownership Today After a series of financial troubles, including…

Unlock the rest of this story

Join free to keep reading RETAILBOSS faq coverage, industry analysis, and market intelligence.

Continue with Google

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from FAQ

How Retail Solutions Transform Customer Experience

There have been critical evolutions taking place in retail over the past couple of years. Today, the focus has shifted from simple product offerings to delivering rich and memorable customer experiences. These shifts made businesses look for tactics to ensure…

FAQNews

Jeanel Alvarado6 months ago

From Foot Traffic to Social Reach: Retail Growth Through Photography Technology

“What if every customer who walked into your store became part of your marketing strategy.”Retail has changed. Physical stores are no longer just transactional spaces. They are experience hubs, content studios, and brand touchpoints. The most successful retailers understand that…

FAQMarketing

Jeanel Alvarado8 months ago

The Insider’s Guide to Getting More Eyes on Your TikTok Videos

TikTok has grown into one of the most powerful discovery engines in the world, where a single video from a small account can reach millions of viewers overnight and shape what people watch, buy, and talk about. Instead of rewarding…

FAQMarketing

Jeanel Alvarado8 months ago

The Strategic Importance of Retail Freight for Growing Retailers

Retail freight is a critical element in the growth strategy of modern retailers. It refers to the organised movement of goods from suppliers to retail distribution centres or directly to shops, ensuring products reach customers efficiently. Efficient retail freight operations…

BusinessEducation

Jeanel Alvarado9 months ago

View all FAQ

Recommended Articles

What Men Should Know Before Choosing Hair Restoration

Hair loss can feel frustrating, confusing, and deeply personal. You may notice thinning at the temples, a widening part, or a receding hairline that changes how you see yourself. Hair restoration offers real options, but choosing the right path requires…

BeautyEducation

RETAILBOSS Team9 months ago

Instagram Growth Platforms for Influencers: Pros and Limits

For influencers, as you’ve probably guessed, managing an Instagram account is a fundamental assignment. Collaborations, sponsorships, and partnerships are all driven by reach, engagement, and follower numbers. Growing an account isn’t easy. The competition is tough, and the algorithm doesn’t…

FAQSocial Media

Jeanel Alvarado9 months ago

The Rise of Repsly Competitors: How the Market for Field Sales Software Is Shifting in 2026

For years, Repsly has been a go-to name in the world of retail execution. Its mobile app gave merchandisers and field sales reps a way to log store visits, upload photos, and prove compliance in real time. But in 2025,…

FAQStrategy

Jeanel Alvarado9 months ago

How TikTok Can Be a Powerful Marketing Channel for Retailers

Short video platforms have changed how buyers notice products and brands. Retailers now rely on visual storytelling to attract attention within seconds. Movement, sound, and quick messages help businesses show value without long explanations. Viewers scroll fast, yet they pause…

FAQSocial Media

Jeanel Alvarado9 months ago

Pros and Cons of Buying TikTok Likes for Brands

Short video platforms have reshaped how retailers connect with audiences and promote merchandise. Attention spans are shorter, competition is extreme, and visibility regularly comes to a decision achievement. Retailers now look for methods to capitalize on brief recognition while building…

FAQSocial Media

Jeanel Alvarado9 months ago

Collective Voice to Shut Down: What Creators Need to Know About the Platform’s Closure

After twelve years empowering creators to monetize their influence, Collective Voice — the influencer marketing and affiliate platform once known as ShopStyle Collective — has announced it will wind down operations globally in 2026. The news comes as a surprise to many…

FAQNews

Jeanel Alvarado10 months ago

How Voice Commerce Powers Hands-Free Checkout and Shopping Experience

Voice commerce, also known as V-commerce, has rapidly matured, enabling AI shopping assistants to understand both the literal requests and the deeper intent, context, and emotional state of shoppers. Today’s top solutions provide hands-free checkout, guided product discovery, and proactive,…

FAQStrategy

Jeanel Alvarado11 months ago

View all FAQ

The Cult-Status Index: Top Fashion Brands with a Cult-Like Following

The Most-Searched Brands on Mytheresa So Far This Year

World’s Most Visited Fast Fashion Websites (Jan 2026)

Most Influential Luxury Maisons

Top 10 Most Mentioned Skincare Brands by Influencers in 2025

In The Style: From Manchester Bedroom to £100 Million Fashion Brand Valuation

In The Style is an inspiring, and at times turbulent, fashion success story built by founder Adam Frisby in Manchester, England.

Unlock the rest of this story

More from FAQ

How Retail Solutions Transform Customer Experience

From Foot Traffic to Social Reach: Retail Growth Through Photography Technology

The Strategic Importance of Retail Freight for Growing Retailers

Recommended Articles

What Men Should Know Before Choosing Hair Restoration

The Rise of Repsly Competitors: How the Market for Field Sales Software Is Shifting in 2026

How Voice Commerce Powers Hands-Free Checkout and Shopping Experience

What are you looking for?

Start exploring

Unlock the rest of this story

More from FAQ

Recommended Articles

Stay ahead of the next retail move.