INDOCHINO, the global pioneer in custom apparel, has unveiled its much-anticipated Fall/Winter 2023 collection. The collection is a continuation of the brand's theme, "A Story In The Making," introduced in Spring/Summer 2023. This theme emphasizes the brand's unique ability to help consumers express their personal style and narratives through bespoke clothing.
The latest collection was brought to life amidst the stunning landscapes of the Scottish borders. The campaign's imagery, captured against the backdrop of historic castles and expansive landscapes, perfectly complements INDOCHINO's fresh take on prep trends. The styles remain faithful to the boarding school origins of the look, while incorporating dark and moody elements to modernize the aesthetic and add an edge.
Drew Green, CEO of INDOCHINO, stated, "Prep style has long been beloved by the tailoring world for its mix of luxury and ease." He further explained that this juxtaposition aligns with the preferences of INDOCHINO's consumers who desire sharp dressing without compromising comfort.
The Fall/Winter 2023 collection offers elevated pieces that can be effortlessly layered or mixed and matched for everyday wear. It also includes a comprehensive formalwear assortment, providing all the essentials for a seasonal wardrobe upgrade. The collection celebrates the timeless form of smart dressing by combining richly-textured, luxurious fabrics with modern relaxed silhouettes.
INDOCHINO's industry-leading made-to-measure experience allows customers to approach the new season's take on Modern Prep in their own way. Customers play the role of designer, selecting every detail of their garments to make them truly unique. These garments are made to their exact measurements and delivered directly to their door, hassle-free.
As the first company to disrupt the retail sector by offering made-to-measure apparel accessible to the masses, INDOCHINO continues to lead the way in custom clothing. The brand's omni-channel approach allows customers to shop online or in person at any INDOCHINO showroom.
