Beauty

Armani Beauty Turns Selfridges’ Dolci Blush Preview Into an Interactive Takeover

Armani Beauty’s Selfridges takeover combines a charm station, games and a colour-changing photobooth, giving the retailer’s exclusive Dolci Blush preview an experiential setting.

Pink Armani Beauty Dolci Blush takeover with product counter and interactive stations at Selfridges London
Beauty

Armani Beauty Turns Selfridges’ Dolci Blush Preview Into an Interactive Takeover

Photography: Ollie Warren and Rob Matthews, as credited by Heidi Osborne.

Armani Beauty has turned Selfridges’ London W1 store into an interactive setting for the retailer’s exclusive preview of Dolci Blush. A charm station, games and a colour-changing photobooth sit alongside the makeup display, giving the new franchise a launch experience that extends beyond the beauty counter.

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