E-Business – Digital Experience Manager

The role of the E-Business – Digital Experience Manager is to develop CHANEL Fragrance & Beauty (FBP) overall E-business strategy and accelerate E-Commerce business development while synergizing resources with optimized online activities that complete the O2O (online-to-offline) client journey and elevate the client experience at every touchpoint.

Responsibilities:

• Develop the FBP E-business strategy and manage digital platforms for business development.
• Lead E-shop projects, including the development of E-Commerce architecture and operational flows in coordination with project teams.
• Create and manage E-platform calendars and animation plans aimed at recruiting new and younger customer segments.
• Collaborate cross-functionally with the FBP team to build a seamless O2O client experience.
• Perform deep-dive analysis of CHANEL.com client performance to identify business gaps and growth opportunities.
• Lead the launch and continuous optimization of CHANEL.com and other digital channels.
• Synergize and leverage resources across digital campaigns and merchandising to drive commercial achievement.
• Manage partnerships with third-party platforms to expand the brand's digital footprint.
• Monitor and report on business performance using analytics tools to drive actionable insights.
• Oversee site operations, including product recommendations, on-site search, and category optimization to enhance the online customer journey.

Requirements:

• University graduate or above, preferably with a major in Business Administration, Marketing, or E-Commerce.
• 5+ years of experience in Brand.com, E-commerce, or online marketing.
• Experience in interactive communication within agencies or online marketing divisions for consumer brands.
• Expertise in e-platform management and E-commerce business development.
• Strong knowledge of client touchpoints and the development of O2O client experiences.
• Proven experience with E-Commerce architecture, site operations, and analytics tools.
• Familiarity with third-party platforms (e.g., Momo, Beauty Stage).
• Proficiency with digital technologies and tools, including social media, personalization, and behavior targeting.
• Excellent skills in planning, presentation, problem-solving, and project management.
• Advanced proficiency in MS Office (Excel, PowerPoint, Word).
• Excellent command of English and Mandarin.
• Self-motivated team player with an agile and flexible mindset.
• Detail-oriented and result-driven with a strong client-centric approach.