Karl Lagerfeld and G.H.BASS Rework the Weejuns Loafer in a Seven-Style Capsule

The collaboration arrives as G.H.BASS marks its 150th anniversary and the Weejuns’ 90th. In its October 8 announcement, Karl Lagerfeld outlined an October rollout through its stores and website, selected wholesale partners and ghbass-eu.com.

A Familiar Loafer With New Brand Details The capsule offers polished black, black-and-white contrast and a black version with embossed Karl Lagerfeld Icon motifs. A silver K/Autograph coin sits inside the traditional penny keeper, connecting the loafer’s familiar construction with the house’s visual identity.

The footwear is designed to sit alongside Karl Lagerfeld’s Fall/Winter ready-to-wear, including tailoring and everyday pieces. That gives the partnership a clear merchandising role: a recognizable shoe shape carries the collaboration into the wider seasonal assortment.

Campaign Connects Product and Creative Identity The accompanying campaign follows three creative characters: an artist, a musician and a dancer. Karl Lagerfeld describes them as expressions of the cultural influence, experimentation and movement behind the collaboration…