Luxury

83-Year-Old Kleinfeld Bridal Introduces E-Commerce and Resale

Kleinfeld Bridal, the iconic 83-year-old bridal retailer, has officially launched its e-commerce platform and ventured into resale with the debut of KleinfeldAgain.com.

Published: Jun 19, 2024 2:34 PM

By Jeanel Alvarado

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83-Year-Old Kleinfeld Bridal Introduces E-Commerce and Resale

Kleinfeld Bridal, the iconic 83-year-old bridal retailer, has officially launched its e-commerce platform and ventured into resale with the debut of KleinfeldAgain.com. The digital facelift aims to tap into the growing demand for online shopping by rolling out this new online consignment shop, Kleinfeld Bridal. This shop enables both future and former brides to shop or sell pre-worn wedding gowns, resonating with the rising trend of sustainability in fashion.

Established in 1941 in Brooklyn by the Kleinfeld family and Hedda Kleinfeld Schachter, the brand initially sold fur and special occasion dresses.

Since then, it has evolved into a veritable powerhouse in the bridal industry, especially through its popular TLC reality series, “Say Yes to the Dress.” The series, which has aired new episodes since 2007, significantly boosted Kleinfeld Bridal’s global reach, making it a household name.

This is complemented by its formidable online presence, boasting 1.5 million followers on Instagram and 520,000 on TikTok. Credit: Kleinfeld Again KleinfeldAgain.com is designed to be a luxurious yet accessible platform.

Before gowns reach buyers, they undergo a stringent verification process by Kleinfeld’s team of full-time authenticators to certify their condition and ensure they meet advertised standards. This practice aligns with the luxury industry’s standard of authenticity and trust, much like high-end watches or designer sneakers…

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83-Year-Old Kleinfeld Bridal Introduces E-Commerce and Resale

Kleinfeld Bridal, the iconic 83-year-old bridal retailer, has officially launched its e-commerce platform and ventured into resale with the debut of KleinfeldAgain.com.

Unlock the rest of this story

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