FAQFashion

How LC Lauren Conrad Became an Everyday Essential Brand

LC Lauren Conrad is the signature fashion collection from designer and entrepreneur Lauren Conrad, created to bring accessible California-inspired style to women everywhere.

Published: Oct 5, 2025 5:50 PM

By Jeanel Alvarado

FAQFashion

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FAQFashion

How LC Lauren Conrad Became an Everyday Essential Brand

LC Lauren Conrad is the signature fashion collection from designer and entrepreneur Lauren Conrad, created to bring accessible California-inspired style to women everywhere. With an eye for gentle femininity and everyday ease, Lauren Conrad launched the collection in partnership with Kohl’s in 2009, a move that redefined the American department store landscape and gave women affordable access to stylish, high-quality pieces.

Founded by Lauren Conrad after her career began on Laguna Beach and The Hills, the brand is rooted in her personal belief that fashion should be joyful, effortless, and empowering. The collection now covers everything from apparel and jewelry to home decor and kids’ wear, reflecting Conrad’s hallmark of breezy, romantic style.

A Modern Brand with a Purpose The guiding mission of LC Lauren Conrad is about helping women live beautifully, embracing the best of life’s little moments—whether celebrating with friends, dressing for work, or relaxing at home.

For Conrad, every piece is designed to bring a sense of optimism and comfort, blending timeless elegance with California ease. The Evolution of the Collection Since its launch in 2009, LC Lauren Conrad has grown from a fashion line into an expansive lifestyle brand available exclusively at Kohl’s stores nationwide.

As Conrad has announced, “After working with a team of experts to produce a clean, vegan, and ethically sourced line, I’m so proud to share that Lauren Conrad Beauty will now be offered at Kohl’s, to make this beauty line even more accessible and to empower more women to embrace their own beauty.” It’s beloved for its…

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How LC Lauren Conrad Became an Everyday Essential Brand

LC Lauren Conrad is the signature fashion collection from designer and entrepreneur Lauren Conrad, created to bring accessible California-inspired style to women everywhere.

Unlock the rest of this story

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