LTK, a leading creator-guided shopping platform, announced its fifth annual Most Loved Products of the Year based on the collective voice of hundreds of thousands of influential LTK Creators and a community of 40M+ shoppers, showcasing the must-have and trending items. The awards showcase a diverse range of categories including fashion, beauty, home, family, and more, reflecting the varied interests of the LTK community.
Using proprietary LTK Benchmark™ data, the fifth annual Most Loved Awards were determined from the engagement, impressions and sales of millions of products on the LTK platform. In 2023 alone, these creators were responsible for driving over $4 billion in sales, with a Most Loved product being posted every six minutes and purchased every four minutes.
Among the standout items celebrated in the Most Loved Shopper Favorites category were the lululemon Align™ High-Rise Pant 25" and the Stanley Quencher H2.0 FlowState™ Tumbler. In the realm of beauty and personal care, products like tarte blush tape™ liquid blush and Kiehl’s Ultra Facial Cream were recognized for their popularity.
For the fashion-forward, the Soma Enbliss Wireless Bra and J Crew Emilie Striped Patch-Pocket Sweater made the list, while the Target Universal Thread Persephone Sneakers and Adidas Samba OG Shoes were highlighted in the shoes category.
The home category featured winners such as the Better Homes & Gardens River Oaks Patio Set from Walmart and the Minka Textured Pot from Anthropologie. Family favorites included the Tripp Trapp(R) Highchair Set from Nordstrom and the Artipoppe Zeitgeist Baby Carrier from Saks. Gen Z's top picks were the FP Movement Hot Shot Mini Dress, Skims Fits Everybody T-SHIRT, and UGG Classic Ultra Mini Platform.
Small businesses also received recognition, with Miron Crosby's Margretta Créme Boots, Kathy Kuo Home's Rayan Wooden Console Table, and Montce's Rib Hayden Bikini Top being among the most loved. In the food and beverage category, Walmart+ Candy Bar Fondue, Target Summer Grilling, and Walmart DIY Pizza were the go-to choices.
With a presence in over 150 countries, LTK continues to shape the future of shopping through its innovative platform and dedicated community of creators and shoppers. For those interested in learning more about the LTK Most Loved Awards or exploring the winning products, additional information can be found on the company's website.
Summary of Key Findings
Most Loved Shopper Favorites
- lululemon - Align™ High-Rise Pant 25"
- Ulta - Drunk Elephant D-Bronzi Sunshine Drops
- Abercrombie - A&F Sloane Tailored Pant
- Stanley - The Quencher H2.0 FlowState™ Tumbler
Most Loved Trending Items
- Aerie - Unreal Sweater
- Nike - Court Legacy Next Nature Shoes
- Vuori - Performance Jogger
Most Loved Fashion
- Soma - Enbliss Wireless Bra
- J Crew - Emilie Striped Patch-Pocket Sweater
- Old Navy - Classic Jean Jacket for Women
Most Loved Beauty & Personal Care
- tarte - blush tape™ liquid blush
- Sephora - Summer Fridays Lip Butter Balm
- Kiehl’s - Ultra Facial Cream
Most Loved Shoes
- Target - Universal Thread Persephone Sneakers
- Adidas - Samba OG Shoes
- New Balance - 327 Sneakers
Most Loved Jeans
- Shopbop - AGOLDE Riley Straight Crop Jeans
- Madewell - Kick Out Crop Jeans
- Levi’s - Ribcage Straight Ankle Jeans
Most Loved Home
- Walmart - Better Homes & Gardens River Oaks Patio Set
- Anthropologie - Minka Textured Pot
Most Loved Family
- Nordstrom - Tripp Trapp(R) Highchair Set
- Saks - Artipoppe Zeitgeist Baby Carrier
Most Loved by Gen Z
- FP Movement - Hot Shot Mini Dress
- Skims - Fits Everybody T-SHIRT
- UGG - Classic Ultra Mini Platform
Most Loved Small Business
- Miron Crosby - Margretta Créme Boots
- Kathy Kuo Home - Rayan Wooden Console Table
- Montce - Rib Hayden Bikini Top
Most Loved Food & Beverage
- Walmart+ - Candy Bar Fondue
- Target - Summer Grilling
- Walmart - DIY Pizza
