lululemon Reopens a 6500 Square Foot Pacific Centre Store in Vancouver

The location has been part of Vancouver’s downtown retail landscape since 2017. Its reopening reinforces the company’s close connection to the city where the performance apparel brand was founded, while introducing a store environment inspired by the surrounding Pacific Northwest.

A Store Inspired by Vancouver The expanded store was designed to feel distinctly local. Design references to the Pacific Northwest appear throughout the space, while the North Shore Mountains inform the visual identity of the interior. The approach gives the store a clear sense of place.

Instead of replicating a generic global retail format, lululemon has used the new Pacific Centre location to reflect the landscape and outdoor culture that define Vancouver. The use of regional references connects the retail environment to the brand’s roots in the city.

lululemon was founded in Vancouver in 1998, and the area’s active lifestyle, yoga community and access to mountains, water and parks have long influenced the company’s identity. The larger footprint also creates more room for customers to explore technical apparel, accessories and footwear…