30% of Executives Expect Tariffs to Have a “Massive Impact” On E-Commerce

The Stark Reality of Tariff Impacts Executives painted a dire picture of the road ahead: 30% anticipate tariffs will have a “massive impact” on their business in 2025, while 53% expect a “large impact”. A staggering 83% fear these changes could threaten their company’s survival. These challenges are not short-term hurdles.

Over half (53%) predict tariff-related disruptions will persist for more than three years, with only 6% expecting relief within 12 months.

How Businesses Are Adapting To weather the storm, companies are adopting short-term tactics: Shifting supply chains: 56% are moving to domestic suppliers to reduce dependency on cross-border logistics. Pricing adjustments: 55% are revising pricing strategies to absorb costs.

Stockpiling goods: 31% are preemptively building inventory before tariffs take effect. Notably, businesses are passing costs to consumers, with 64% intending to transfer at least 25% of tariff-related expenses to customers. On average, buyers will shoulder 34% of added costs…