30% of Executives Expect Tariffs to Have a “Massive Impact” On E-Commerce

tactics: Shifting supply chains: 56% are moving to domestic suppliers to reduce dependency on cross-border logistics. Pricing adjustments: 55% are revising pricing strategies to absorb costs. Stockpiling goods: 31% are preemptively building inventory before tariffs take effect.

Notably, businesses are passing costs to consumers, with 64% intending to transfer at least 25% of tariff-related expenses to customers. On average, buyers will shoulder 34% of added costs.

The Rush for Partnerships and Solutions Acknowledging a lack of preparedness, 65% of executives are turning to external support: 88% have sought consulting or formed partnerships to navigate cross-border complexities.

Demand for tools like inventory management systems, tax-filing assistance, and cross-border shipping expertise is surging. Juan Pellerano-Rendon, Swap’s Chief Marketing Officer, emphasized: “The data is clear. Tariffs and regulatory shifts aren’t just a bump in the road for e-commerce companies, they’re a seismic shift…