Off White’s New L/AB c/o Off White Brand Opens its Universe to The Next Wave of Youth Culture

Off White™ is expanding its universe with L/AB c/o Off White™, a new brand extension built as a “uniform of the streets” for the next generation of creatives, cultural catalysts and emerging talent. Rooted in the label’s early “Laboratory of Fun” ethos, L/AB reframes Off-White’s playground in a more democratic, accessible format, focusing on everyday essentials designed to be remixed by the people who wear them.

Concept: Laboratory of Fun, updated

L/AB c/o Off White™ draws directly from “Laboratory of Fun”, the idea from Off-White’s early years that treated creativity as an open, evolving process rather than a fixed outcome. On the brand’s site, L/AB is described as a cultural platform and creative ecosystem within the Off-White universe, where process matters more than output and where garments serve as a starting point for experimentation in sport, music and fashion.

At its core, L/AB introduces “a uniform of the streets”: a…