Off White’s New L/AB c/o Off White Brand Opens its Universe to The Next Wave of Youth Culture

Concept: Laboratory of Fun, updated L/AB c/o Off White™ draws directly from “Laboratory of Fun”, the idea from Off-White’s early years that treated creativity as an open, evolving process rather than a fixed outcome.

On the brand’s site, L/AB is described as a cultural platform and creative ecosystem within the Off-White universe, where process matters more than output and where garments serve as a starting point for experimentation in sport, music and fashion.

At its core, L/AB introduces “a uniform of the streets”: a flexible foundation for everyday creativity, participation and self-expression, aimed squarely at youth culture and community contexts like open street tournaments, campus drops and local scenes.

Product: essentials with Off-White codes The L/AB offering focuses on gender-inclusive essentials for men and women, reimagined with new graphic and cut codes that sit firmly within Off White’s language. Key categories include: T-shirts, hoodies and sweatshirts. Tracksuits, joggers and casual trousers…