On Enters Football With an Athlete-Led Product Strategy

Juergen Teller for On. Juergen Teller for On. Juergen Teller for On. Juergen Teller for On. Juergen Teller for On. Juergen Teller for On. Thierry Henry has been named Director of Football after working with On on the project since late 2025.

Sydney Schertenleib’s relationship with the brand also expands into football, including development and testing. Together, the roles indicate an approach built around feedback on future footwear and apparel, not only launch-day visibility.

Product Development Is Part of the Announcement On says it is applying its LightSpray manufacturing technology to football’s requirements. The company describes Henry’s remit as spanning product, athlete relationships and its approach to the sport’s culture.

Schertenleib brings the perspective of an active player in the women’s game. The campaign, photographed by Juergen Teller at On Labs in Zurich, places the participants among the equipment and development environment. That setting makes the brand’s engineering work part of the story customers see.