On Sets 2029 Growth Targets as It Expands Into Football and Golf

Images: On. Images: On. Images: On. The company says it expects to maintain a gross profit margin of at least 65% through 2029 and reach an adjusted EBITDA margin of 22% or more.

On has also authorized a share repurchase of up to $1 billion through the end of 2029, framing the next phase as both category expansion and disciplined capital allocation. From Running Specialist to Multi-Sport Brand Football and golf give On two distinct routes to broaden its addressable market.

Football brings global cultural reach and a highly visible athlete ecosystem, while golf gives the brand an opportunity to apply its premium design language to a sport where performance, style and identity increasingly overlap.

On President and COO Scott Maguire said the move into football and golf is “not because we think we can do it better than everyone else, but because we know we’ll do it differently.” He said On will apply its Premium Playbook across the new categories, as it has in running, trail, tennis and training…