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Reformation Takes Over Chicago With Their New Store

Reformation's Chicago stores offer a blend of sustainability and modern design, with tech-enabled fitting rooms and a strong emphasis on eco-friendly practices.

Published: May 24, 2026 3:47 PM Updated: Jun 8, 2026 1:24 AM

By Shipra Bohara

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Reformation Takes Over Chicago With Their New Store

Reformation has expanded its footprint in Chicago bringing its signature sustainable, tech forward retail concept deeper into the city’s neighborhood shopping scene. The openings add to Ref’s existing presence on Walton Street and in Oakbrook Center, turning Chicago into one of the brand’s key Midwestern hubs.

Visual merchandising brings “Ref magic” to life In the LinkedIn post, Reformation’s visual team celebrates “bringing the visual merchandising to life” for the two newest stores, underscoring how much of Ref’s identity is built through in store storytelling as much as through product.

Reformation stores typically feature: Minimal, light filled interiorswith clean lines and a neutral palette that lets fabrics and cuts stand out. Tech enabled fitting roomsand digital browsing tools, blending e commerce style discovery with physical try ons.

A strong emphasis on sustainability messaging, from RefRecycling programmes to communications about fibre choices and environmental impact.

Translating this into two very different Chicago neighborhoods residential Lake View and buzzy Fulton Market gives the visual team room to express the brand in slightly different tones while keeping the core “Ref magic” consistent…

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