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The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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The Best Rare Beauty Moments in 2026, So Far — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| No. | Collaboration | Key Metric / Detail | Launch Date |
|---|---|---|---|
| 1 | Rare Beauty Warm Wishes Soft Matte Bronzer | First-ever powder bronzer; 7 shades | Jan 14–15, 2026 |
| 2 | Rare Beauty x Ulta Beauty | Record launch day sales; 1,500+ stores; No. 1 in 6 categories | Feb 1, 2026 |
| 3 | Rare Beauty x Sandy Liang x Romy Soleimani | Official beauty partner; major editorial coverage | Feb 15, 2026 |
| 4 | Rare Beauty x Sephora, True to Myself Foundation | 48 shades; $38; pop-up Match Up Machine NYC & Paris | Apr 1–2, 2026 |
| 5 | Rare Beauty x Desi Perkins, Find Your Rare Campaign | Selena Gomez co-starred; viral TikTok "2016 vs 2026" | Apr 14, 2026 |
| 6 | Rare Beauty x Brittany Bravo x Desi Perkins | 48 diaspora stories; 48 foundation shades; sold out in 72 hrs | May 11, 2026 |
| 7 | Rare Beauty x Nykaa | India market entry; Nykaa.com + 30 physical stores | Jun 4, 2026 |
| 8 | Rare Beauty Soft Pinch Lip Oil Stick | 8 shades; 3-in-1 hybrid; $22 | Jul 7, 2026 |
| 9 | Rare Beauty x Basic.Space | 3,000+ attendees in LA; 1,200 in Madrid | Jul 10 & 17, 2026 |
| 10 | Rare Beauty x Ella Bright | First-ever celebrity brand ambassador in 5-year history | Jul 16, 2026 |
| 11 | Rare Beauty x Fred & Farid Paris | 45-second hero film; Greek mythology concept; global Sephora rollout Aug 7 | Jul 27, 2026 |
Source and study period: A RetailBoss Analysis of launches, collaborations, retail expansions & campaigns tracked from January 2026–July 31st 2026
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