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The Luxury Value Gap Study: Polène Tops List
A RetailBoss ranking of ten luxury brands based on the gap between consumer-perceived value and actual market pricing.
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The Luxury Value Gap Study: Polène Tops List — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Actual Tier | Key Price Point | Value Gap |
|---|---|---|---|---|
| 1 | Polène | Contemporary / Accessible Luxury | $510 (Numéro Un Nano) | +55 |
| 2 | Prada | High-Luxury | $2,200 (Re-Edition 2005) | +10 |
| 3 | Fendi | High-Luxury | Fendi Baguette around 2,900) | +5 |
| 4 | Hermès | Ultra-Luxury (Apex) | $14,900 (Birkin 30) | -5 |
| 5 | Bottega Veneta | High-Luxury | $2,650 (Mini Jodie) | -5 |
| 6 | Celine | High-Luxury | $2,700 (Celine Mini Belt Bag) | -5 |
| 7 | Gucci | High-Luxury | $3,950 (Gucci Jackie 1961 medium bag) | -20 |
| 8 | Dior | High-Luxury | $6,500 (Medium Lady Dior) | -30 |
| 9 | Louis Vuitton | High-Luxury | $2,030 (Neverfull MM) | -30 |
| 10 | Chanel | Ultra-Luxury | $11,300 (Medium Classic Flap) | -58 |
Source and study period: RETAILBOSS analysis of consumer perceived value vs. actual price positioning, 2025-2026 pricing.
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