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Top Premium Beauty Brands on YouTube
A RetailBoss ranking of premium beauty brands based on YouTube tutorial search interest and the products driving discovery.
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Top Premium Beauty Brands on YouTube — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Interest Score | Key Searched Product |
|---|---|---|---|
| 1 | Charlotte Tilbury | 54 | Airbrush Flawless Blur Concealer |
| 2 | Lancôme | 40 | Teint Idole Ultra Wear Foundation |
| 3 | Laura Mercier | 20 | Translucent Loose Setting Powder |
| 4 | Chanel Beauty | 10 | Vitalumière Aqua Foundation |
| 5 | Dior Beauty | 10 | Lip Glow Oil |
| 6 | MAC Cosmetics | 8 | Studio Fix Palette |
| 7 | YSL Beauty | 5 | Touche Éclat Radiant Touch |
| 8 | Giorgio Armani Beauty | 3 | Luminous Silk Foundation |
| 9 | Pat McGrath Labs | 2 | Editorial runway looks |
| 10 | Hourglass Cosmetics | 1 | Ambient Lighting Powder |
Source and study period: RETAILBOSS analysis of YouTube Search Interest in May 2026
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