Overview
About MAC Cosmetics
MAC Cosmetics is a professional makeup brand known for its inclusive shade ranges and editorial credibility. Owned by Estée Lauder, it is the world's leading professional cosmetics brand.
Latest coverage
MAC Cosmetics News
MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick
MAC’s global campaign connects celebrity and creator visibility with a sheer-coverage complexion product in 20 shades.
M·A·C Cosmetics Brings 300 Creators to West Hollywood for the Lustreglass Launch
The Lustreglass Sheer-Shine Lipstick combines the comfort of a tinted balm with the look of a glossy lipstick.
M·A·C Cosmetics Goes Live on Shopify to Reimagine Online Beauty Shopping
The Estée Lauder Companies' partnership with Shopify modernizes beauty retail, featuring M·A·C's full online offer.
Top 10 High End Prestige Beauty Brand Websites (January 2026)
The digital storefront has become as crucial as the physical boutique. For high end prestige beauty brands, a compelling online presence is not merely a convenience but a cornerstone of brand identity, consumer engagement, and market leadership. This RB report…
Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market
Related reading: Explore our Top 10 Brand Expansions in the Canadian Market (Fashion & Beauty). This RB report analyzes and ranks the top 10 U.S. fashion and beauty brands that have success expanding their operations into the Indian market. The…
MAC Cosmetics Faces Biometric Privacy Lawsuit in Illinois Over Virtual Try-On Tech
A proposed class action lawsuit (Javid v. MAC Cosmetics, Inc., Case No. 2025-CH-08774) was filed in Cook County, Illinois, accusing MAC Cosmetics of violating the Illinois Biometric Information Privacy Act (BIPA) by using its popular virtual try-on tools both in-store…
Class Action Lawsuit Targets MAC Cosmetics for Alleged Biometric Privacy Violations in Illinois
A new class action lawsuit filed August 25, 2025, in Illinois state court alleges that MAC Cosmetics is illegally collecting, storing, and using Illinois consumers’ biometric data through its virtual makeup try-on technologies, without obtaining the informed and written consent…
MAC Cosmetics Faces Landmark Illinois Biometric Privacy Class Action Over Facial Data Collection
MAC Cosmetics is at the center of a major legal battle after a class action lawsuit was filed in Illinois state court by plaintiff Fiza Javid on August 25, 2025, who alleges that MAC Cosmetics Inc. violated the Illinois Biometric…
Doja Cat Brings 41% Lipstick Sales Surge as MAC’s Newest Global Ambassador
MAC Cosmetics has made a star-studded move in naming multiplatinum, Grammy-winning artist Doja Cat as its newest Global Ambassador. The announcement, revealed on the red carpet at the 2025 MTV Video Music Awards, comes as Doja Cat’s dynamic persona and…
Kris Jenner Joins MAC as New Face of Its Studio Fix Foundation
Kris Jenner‘s long-anticipated collaboration with MAC Cosmetics has officially arrived, marking a new partnership between the ultra-famous ‘momager’ and one of the world’s leading makeup brands. This week, Jenner made her campaign debut fronting MAC’s Studio Fix Foundation—specifically in shade…
Where MAC Cosmetics ranks
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Research library · 1 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Insights & Trends
Analysis
Data-led insights and trend observations featuring MAC Cosmetics.
