Overview
About MAC Cosmetics
MAC Cosmetics is a professional makeup brand known for its inclusive shade ranges and editorial credibility. Owned by Estée Lauder, it is the world's leading professional cosmetics brand.
Latest coverage
MAC Cosmetics News
MAC Takes Its Studio Radiance Skin Tint Stick Launch to Sydney With Hatrik House
The Sydney event translated the We All Wear MAC campaign into a waterfront setting built around the new 20-shade complexion launch.
M·A·C VIVA GLAM Grants $500,000 to Girls Inc. for Health Education and Career Exploration
MAC VIVA GLAM has awarded $500,000 to Girls Inc. to expand its partnership with Period Education Project, linking menstrual-health education with opportunities to explore healthcare careers.
MAC Opens Paris Beauty Pop-Up for Skin Tint Stick Campaign
MAC extended its We All Wear MAC campaign into a public Paris pop-up built around shade matching, makeup services and the new Studio Radiance Skin Tint Stick.
MAC Brings Back Three Frost Lipstick Shades and Adds Ten More With Erin Parsons
MAC combines three returning Frost shades with ten new shades and an Erin Parsons campaign.
MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick
MAC’s global campaign connects celebrity and creator visibility with a sheer-coverage complexion product in 20 shades.
M·A·C Cosmetics Brings 300 Creators to West Hollywood for the Lustreglass Launch
The Lustreglass Sheer-Shine Lipstick combines the comfort of a tinted balm with the look of a glossy lipstick.
M·A·C Cosmetics Goes Live on Shopify to Reimagine Online Beauty Shopping
The Estée Lauder Companies' partnership with Shopify modernizes beauty retail, featuring M·A·C's full online offer.
Top 10 High End Prestige Beauty Brand Websites (January 2026)
The digital storefront has become as crucial as the physical boutique. For high end prestige beauty brands, a compelling online presence is not merely a convenience but a cornerstone of brand identity, consumer engagement, and market leadership. This RB report…
Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market
Related reading: Explore our Top 10 Brand Expansions in the Canadian Market (Fashion & Beauty). This RB report analyzes and ranks the top 10 U.S. fashion and beauty brands that have success expanding their operations into the Indian market. The…
MAC Cosmetics Faces Biometric Privacy Lawsuit in Illinois Over Virtual Try-On Tech
A proposed class action lawsuit (Javid v. MAC Cosmetics, Inc., Case No. 2025-CH-08774) was filed in Cook County, Illinois, accusing MAC Cosmetics of violating the Illinois Biometric Information Privacy Act (BIPA) by using its popular virtual try-on tools both in-store…
Rankings
Where MAC Cosmetics ranks
Research library · 1 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Insights & Trends
Analysis
Data-led insights and trend observations featuring MAC Cosmetics.
