Represent Opens at Sandton City as Its South African Store Network Grows

The store is at 83 Rivonia Road, Sandton, 2196. Represent lists its hours as 9 a.m. to 7 p.m. Monday through Thursday, 9 a.m. to 8 p.m. Friday and Saturday, and 9 a.m. to 6 p.m. Sunday.

A Second South African Location Johannesburg follows the brand’s Cape Town retail opening, which brought Represent’s first standalone African store to the V&A Waterfront. That location opened in August 2026, according to Bizcommunity’s reporting on the South African rollout.

The Sandton City store gives the label a physical presence in two distinct South African markets. Customers in Johannesburg now have a dedicated local destination to encounter the brand in person, while the Cape Town flagship serves its own local and visitor audience.

Local Partners Support the Rollout Represent was founded in 2011 by brothers George and Michael Heaton. Its African expansion is being led by entrepreneurs Victor Barbosa and Byron Ryan, with South African DJ Shimza joining the venture as a partner, according to Bizcommunity. That report also outlined plans…