Saks announces its Fall 2022 campaign starring singer, songwriter, producer and actress, Chlöe Bailey. With this campaign, Saks celebrates fall fashion trends from noteworthy designers and emerging brands that are changing the industry landscape. Saks is encouraging customers to take liberties with style and bend the rules, honoring their individuality by finding pieces that best suit and elevate their lives. The campaign pushes for self expression and inspires customers to be bold in their fashion choices and stay true to their personal taste with offerings from must-have everyday pieces to statement items.
“We’re thrilled to bring our campaign’s vivid storytelling and unique take on seasonal style to life in partnership with Chlöe,” says Emily Essner, Chief Marketing Officer, Saks. “As we kick off this new season, we’re celebrating fall fashion and showcasing how to incorporate the latest trends into everyday style through compelling editorial pieces and impressive visuals. Saks believes that elevated fashion can still be fun and approachable, and we’re excited to share this perspective with our customers through a creative Saks lens.”
To further celebrate the start of the fall season and New York Fashion Week, Saks is hosting an exclusive celebration co-hosted by Saks CEO Marc Metrick and campaign star Chlöe, who will also perform live.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.