NIKE, Inc. has officially dedicated its world headquarters in Beaverton, Oregon as the Philip H. Knight Campus (PHK), honoring its visionary co founder with a new “Founder’s Week” tradition that turns the campus itself into a celebration of sport, community and legacy. The week included a run / walk / roll for employees and an on campus ceremony featuring remarks from Serena Williams and President & CEO Elliott Hill.
From World Headquarters to Philip H. Knight Campus
In October 2025, Nike announced that its roughly 400 acre World Headquarters would be renamed the Philip H. Knight Campus, in tribute to the company’s co founder and first employee. The renaming was positioned as “more than a name change,” described by Elliott Hill as a living expression of Nike’s roots and of Phil Knight’s “restless, bold” belief in what’s possible.
The campus, which has grown over 35 years into a collegiate style environment with more than 40 buildings named after iconic Nike athletes such as Michael Jordan, Serena Williams and LeBron James, now carries Knight’s name as an umbrella identity.
Founder’s Week: movement, ceremony and stories
In the days leading up to the dedication, Nike introduced Founder’s Week, a new internal tradition to honor Phil Knight and the place he helped build. Activities included a run / walk / roll around campus, bringing together employees in the most Nike way possible: by moving together on the same paths that wind past soccer pitches, trails and buildings honoring athletes.
The week culminated in an official PHK dedication ceremony on campus, with remarks from another “GOAT,” Serena Williams, who already has a building named in her honor on site, and from Elliott Hill, who has led Nike as President & CEO since returning to the company in late 2024.
“Not an office park”: Elliott Hill’s vision for PHK
At the ceremony, Hill underscored how the Philip H. Knight Campus is meant to function:
“This campus was never meant to be an office park. Office parks are where people go to get through their day. This place was built to make our teammates want to do something with their days. It was designed to mirror the soul of sport, movement, creativity, possibility and a belief that none of us has reached their full potential yet.”
That message is consistent with how Nike describes PHK in its own history of the campus: a rolling, 400 plus acre environment with running paths, fields, lakes and athlete named buildings that acts more like a university for sport and creativity than a conventional headquarters. The renaming and Founder’s Week are meant to reinforce that founder’s mentality for current and future teams.
A living tribute to Phil Knight’s legacy
By placing Phil Knight’s name on the campus rather than on a single building, Nike is turning PHK into a daily reminder of the culture he shaped: entrepreneurial, athlete obsessed and constantly pushing for better. The combination of movement based celebrations, storytelling and speeches from figures like Serena Williams keeps that legacy anchored in both past and present.
Founder’s Week and the PHK dedication signal that the campus is not just where Nike works, but where it practices its own version of sport: experimenting, competing, collaborating and refusing to see anyone’s potential including the company’s as already reached.
