FashionLuxury

Song Kang x LOEWE Launches Modern Luxury Campaign for Gen Z and Asian Markets

The actor’s ambassador role means he will represent LOEWE across major runway shows, global ad campaigns.

Song Kang x LOEWE Launches Modern Luxury Campaign for Gen Z and Asian Markets
FashionLuxury

Song Kang x LOEWE Launches Modern Luxury Campaign for Gen Z and Asian Markets

Song Kang’s appointment marks a major milestone for LOEWE, a brand founded in Spain and renowned for its artistic approach to leather, textile innovation, and cultural curation. Under Jonathan Anderson’s creative direction, LOEWE has sought partnerships with influential stars who can connect legacy craft with today’s generation—a strategy exemplified by Song Kang’s international recognition and widespread influence.

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