Stella McCartney and H&M are reuniting for the second time in two decades, with the &Stella collection dropping on May 7, 2026, in stores and online worldwide. Their first collaboration, launched in November 2005, was only H&M’s second ever designer partnership following Karl Lagerfeld in 2004, and it set the template for what accessible luxury collaborations could look like. Twenty years on, the new collection is both a retrospective and a continuation, tracing McCartney’s evolution from rule breaking debut designer to one of fashion’s most consistent voices.
An Archive Revisited
The collection draws directly from McCartney’s 25 year career, weaving together archive references and current signatures into a single cohesive lineup. Rib knitted dresses and tops are detailed with the iconic Falabella chain at the neckline, a nod to the bag that defined her brand’s accessories identity since 2009. A long white gown features a cape like sleeve that loops into the hem, creating a sculptural silhouette in motion. Bold cherry archive prints appear across mesh dresses, while a white mini tee with stud embellishment spelling Rock Royalty directly recreates the iconic DIY tops Stella McCartney and Liv Tyler wore to the designer’s very first Met Gala 25 years ago.
The accessories offering introduces six bag styles, including small branded shoulder bags and oversized totes, alongside necklaces and earrings in mixed tone recycled metal and loafers with Falabella chain detailing, all in vegan materials.
Stella McCartney said, “I see this collection as a journey through my fashion history. It is a true mix of current classics and some of my old favorites that showcase my first forays into fashion and the development of my signatures. It’s playful, strong, sparkling, joyful, refined.”
Sustainability at the Core
True to form, McCartney has made responsible material sourcing central to the collaboration. The collection uses recycled content, organic cotton, and wool certified to the RWS Standard, alongside coated materials developed from next generation feedstocks, including industrial corn and recycled vegetable oil as alternatives to conventional synthetic leather. There are no animal materials anywhere in the collection: no leather, no fur, no animal derived components.
Ann Sofie Johansson, H&M’s head of womenswear, said, “One of the reasons we collaborated again is to show what progress we have made during these 20 years. Stella inspired us to be better. We started with organic cotton, and today all the cotton we use at H&M is actually organic, recycled, or better sourced.”
The Campaign
The &Stella campaign, photographed by Sam Rock in London, stars American singer songwriter Renee Rapp alongside top models Angelina Kendall and Adwoa Aboah. The mood alternates between nostalgia and forward momentum, matching the collection’s dual identity as both a lookback and a statement about where McCartney’s design language stands today. Campaign taglines like &Here &Now and &Me &You frame the collaboration as a message about connection, linking the McCartney customer of 2005 with the one arriving in stores on May 7.
