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Bubble Skincare and American Eagle have teamed up on a first of its kind collaboration that blurs the lines between skincare, loungewear and accessories, centering community, comfort and everyday rituals. Launching May 12, 2026, the AE x Bubble collection drops online at Bubble.com, ae.com, and in 300 American Eagle…
The fashion industry is undergoing a structural shift toward the circular economy, with Resale as a Service (RaaS) emerging as a critical driver. This model allows brands to manage their own secondary markets, ensuring product authenticity, maintaining brand equity, and…
Mall‑era brands are having a real comeback moment as American Eagle, Abercrombie & Fitch, Gap, and Urban Outfitters tap into Gen Z nostalgia and better‑than‑expected results to become unlikely stock‑market winners in late 2025. Instead of being dismissed as “your…
In July 2025, American Eagle launched a new denim advertising campaign starring actress Sydney Sweeney, and quickly found itself at the center of a cultural controversy spanning social media, politics, and brand reputation. The campaign’s tagline, “Sydney Sweeney has great…
Fashion and sports have always influenced each other, but when an NFL superstar dives into the world of style, it’s bound to shake up both industries. NFL superstar Travis Kelce has just launched his most ambitious fashion venture yet, a…
American Eagle Outfitters has ignited a fierce legal battle with Amazon over claims of trademark infringement and deceptive marketing practices related to its Aerie and Offline by Aerie brands. The lawsuit, filed in the U.S. District Court for the Southern…