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Amorepacific has reimagined its AMORE YONGSAN flagship in Yongsan, Seoul as a next generation “House of New Beauty,” blending K beauty showroom, R&D lab, diagnostics hub and community space on the second floor of its headquarters. Reopened on April 30, 2026, the store turns the group’s…
Amorepacific is using CES 2026 in Las Vegas to cement its position in beauty tech. It is unveiling Skinsight™, an “electronic skin” platform honored in the Beauty Tech category, alongside an AI-powered skin analysis and care ecosystem built with Samsung…
Amorepacific, a global leader in Korean beauty, joined forces with Sephora US for a landmark event in New York City—the Seoul in the City K-beauty pop-up, held on October 24–25, 2025, at 45 West 25th Street. This immersive experience showcased…