Amorepacific’s New Yongsan Flagship Turns Skin Diagnostics Into Bespoke Beauty

Amorepacific has reimagined its AMORE YONGSAN flagship in Yongsan, Seoul as a next generation “House of New Beauty,” blending K beauty showroom, R&D lab, diagnostics hub and community space on the second floor of its headquarters. Reopened on April 30, 2026, the store turns the group’s “Create New Beauty” vision into a live, test and co create environment for both local and international visitors.

A flagship built around “Create New Beauty”

“Create New Beauty” is Amorepacific’s corporate vision, focused on using technology and science to co create new forms of beauty with customers rather than for them. AMORE YONGSAN translates that vision into spatial design and services, uniting brand showrooms, diagnostic tools, bespoke formulation, research participation and event spaces under one roof. The flagship functions as a K beauty showroom, where visitors can discover key brands and the latest launches across skincare, makeup and hair care in a single location.…

At the same time, it operates as a research driven space, with company researchers interacting directly with customers and using AI based analysis to assess current skin conditions and model future changes.

AMORE BESPOKE: personalized makeup and hair care At the center of the new flagship is AMORE BESPOKE, a customized cosmetics service that creates made to order products on site, tailored to each customer’s characteristics and preferences.

The service covers multiple categories, including base makeup, lip products and hair care, with finished items labeled with the customer’s own name. As part of the relaunch, the HERA CUSTOM MATCH FOUNDATION service has been significantly expanded. The shade range now spans from No. 3 through No.

50, and a new “Reflection Skin Glow” finish has been added alongside the existing “Silky Stay” and “Black Cushion” lines, giving customers a much broader set of options to match tone and desired finish…

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Amorepacific’s New Yongsan Flagship Turns Skin Diagnostics Into Bespoke Beauty

Amorepacific has reimagined its AMORE YONGSAN flagship in Yongsan, Seoul as a next generation “House of New Beauty,” blending K beauty showroom, R&D lab, diagnostics hub and community space on the

A flagship built around “Create New Beauty”

Unlock the rest of this story

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