How Luxury Is Turning the Workshop Into Content
CELINE, Hermès, Gucci and Louis Vuitton show how the work behind a luxury product is becoming a more visible part of the story customers are invited to experience.
Tag
Consumer & Retail Trends
Browse
All Topics
Loading topics...
Why Fashion Is Adding Hospitality to the Store Concept
Dior, Armani, Zara and Tory Burch show how hospitality is moving from a launch-night extra to a more deliberate part of the fashion retail experience.
How Fashion’s New Flagships Are Rewriting the Retail Playbook
From Dior’s Milan house to Lefties, Popilush and ALO, fashion’s store growth is increasingly built around distinct formats rather than one repeatable flagship model.
How Fashion Collabs Are Becoming Audience Strategies
Coach, Baggallini and Church’s show how fashion partnerships are being used to enter culture, reshape positioning and give a campaign a more specific audience.
How Fashion Stores Are Creating Reasons to Return After the Sale
Repair, personalization, resale and consignment are giving fashion stores a reason to stay useful after the original transaction.
Why Fashion Brands Are Launching Into Moments That Already Have an Audience
Fashion brands are timing launches around fashion weeks, sporting events and cultural moments when the right audiences are already gathering.
Why Store Activations Are Becoming the Marketing Campaign
Jacquemus, ICICLE, Louis Vuitton and Moncler show how fashion brands are turning physical space into product presentation, campaign media and brand memory.
The Best Beauty Packaging Comes With Demonstration Built In
Vacation, Bubble, Rhode and Starface show how beauty packaging can guide use, create repeatable rituals and make a product easier to understand before the first application.
The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
Why Everyone Is Suddenly Calling Everything “Kinda Chic”
The phrase 'kinda chic' has rapidly transformed social media, celebrating ordinary life with style. Its appeal lies in its inclusivity, encouraging individuals to embrace their unique personal expressions.