Why Fashion Stores Are Creating Reasons to Return After the Sale

But a different store role is becoming more visible: helping customers with something they already own. Repair, personalization, resale and consignment are giving physical retail a reason to stay relevant between purchases. That changes the customer relationship.

The store is no longer only where a product enters someone’s wardrobe. It can become the place where that product is maintained, adapted, traded in or given a second life. Image source: UNIQLO Montréal Eaton Centre flagship announcement. Courtesy of Arc’teryx. Photography: Saul Brown and Tom Copeland / Salomon.

Image source: The RealReal. The visit after the sale Four recent examples show the idea taking different forms. UNIQLO is reopening its Montréal Eaton Centre flagship with UTme! custom printing alongside a RE.UNIQLO Studio for embroidery and clothing repairs.

Arc’teryx has made its ReBIRD Service Centre the largest investment inside its new three-level Montréal Alpha Store, with full repair services and refurbished product for sale. At a London running festival, Salomon repaired nearly 50 products on site and turned retired advertising banners into bags…