Paula’s Choice Connects Sports Marketing With Hannah Waddingham Campaign
Paula’s Choice is extending its sports-focused marketing into entertainment with a Hannah Waddingham campaign built around a direct-to-camera skincare-coach character.
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Space NK Connects Covent Garden Beauty Sampling With 14 In-Store Gift Offers
Space NK linked outdoor product discovery with its nearby store during Covent Garden’s Beyond Beauty festival, combining consultations and sampling with 14 exclusive gifts with purchase. The September 4–13 activation brought seven beauty brands and seven fragrance brands into a ten-day programme across the Piazza and the retailer’s Neal Street location.