e.l.f. Launches Mirror Mix as Its Music Strategy Expands Across Streaming and Roblox
The beauty brand’s second original album features seven rising artists, with a Genius live performance and distribution across music platforms and Roblox.
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55% Of Gen Z Choose e.l.f. Beauty Avatars Over Real Life On Roblox
e.l.f. Beauty is leveling up its gaming strategy with Glow Up!, a new Roblox experience that blends high-fidelity virtual makeup, community-driven play, and inclusive storytelling for the next generation of beauty fans. Designed for players 13+, Glow Up! turns avatar…
NYX Targets Gen Z as Gaming Hits 25% of Teen Downtime
NYX is redefining how beauty brands connect with the next generation. The beauty industry is undergoing a digital revolution, and NYX Professional Makeup is leading the charge by connecting with Gen Z, where they spend much of their downtime. With…
Fenty Beauty Partners with Roblox or Virtual Beauty Lab
Fenty Beauty, the beauty brand co-owned by pop icon Rihanna and LVMH, has announced a partnership with Roblox, the global immersive platform. This collaboration marks a significant shift in the beauty industry’s approach to digital marketing and customer engagement. The…
Walmart Removes Child’s Game From Roblox: Will Other Retailers Follow?
Walmart recently removed its undisclosed Universe of Play advergame from the Roblox platform amid growing concerns about privacy and stealth marketing targeting children. The metaverse, a virtual space where users can interact with each other and digital environments, has become…