How Six Industry Shifts Will Reshape Beauty Retail in 2027
Retailers will separate physical curation from digital range, utilizing a three-level assortment model for enhanced customer experience.
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Saie Turns a London Café Into a Chip Shop Pop-Up for Sephora UK Launch
The Saie x Sephora activation brings beauty product displays into a familiar London café setting as the brand enters Sephora UK's stores.
Top 10 Merit Beauty Competitors & Alternatives
Merit Beauty has carved out a unique “clean luxury” niche by targeting the “polished professional”, women who want a curated, five minute routine that looks like “themselves, but better.” The beauty brand prices itself roughly 30% below traditional luxury brands…
10 US Beauty Brand Expansions into the Dubai and UAE Market
The Dubai and wider United Arab Emirates (UAE) beauty market is experiencing a significant influx of US based beauty brands and retailers, driven by the region’s high consumer spending power, digital savviness, and growing demand for prestige and “clean beauty”…