Banana Republic announces new athletic collection

Banana Republic is expanding their assortment of iconic everyday pieces into two lifestyle categories with the launch of BR Athletics and BR Baby.“BR Baby and BR

Retail

Banana Republic announces new athletic collection

Banana Republic is expanding their assortment of iconic everyday pieces into two lifestyle categories with the launch of BR Athletics and BR Baby.

“BR Baby and BR Athletics mix the mainstream with the unexpected and deliver elevated, thoroughly modern, lifestyle collections,” says Sandra Stangl, president and CEO of Banana Republic. “We approached both by deconstructing what made Banana Republic successful in the first place — taking things that people already know, have nostalgia for, and framing them in new ways that feel fresh.”

Drawing upon the brand’s legacy of safari-inspired style, BR Baby evokes a whimsical and adventurous spirit, with pieces featuring playful animal prints, fantastical maps, and illustrated palm trees, among other thoughtful details. Committed to being more gender-inclusive, these designs are crafted from premium fabrics and textiles made to last for the journey ahead.

The 40-piece collection includes an assortment of sleep, bodysuits, accessories, knit tops, sets, with…

Discussion

0 Comments

No comments yet

Start the conversation

Share your take on this story and help shape the discussion.

Recommended Articles

View all Retail