Cécred
Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige hair launch in Ulta Beauty‘s history.
Beyoncé’s Cécred has redefined celebrity beauty branding with its Ulta Beauty partnership – the retailer’s largest exclusive haircare launch – combining scientific credibility, inclusive positioning, and experiential retail at an unprecedented scale.
After rigorous analysis, including clinical trials, assessments in hair salons, and laboratory experiments, Cécred unveiled its first line of hair care products.