Global e-commerce platform Temu has taken a significant step in the fight against online counterfeiting by signing a Memorandum of Understanding (MoU) with the International AntiCounterfeiting Coalition (IACC). Announced at the IACC’s 2025 Annual Conference in San Diego, this partnership marks Temu’s entry as an inaugural member of the IACC’s newly launched Marketplace Advisory Council (MAC), a cross-industry forum uniting e-commerce giants, payment providers, and iconic global brands to set new standards for intellectual property (IP) protection online.
A United Front Against Counterfeiting
The IACC Marketplace Advisory Council (MAC) brings together some of the most influential players in the digital economy. Alongside Temu, council members include Amazon, eBay, Mastercard, PayPal, Visa, and global brands like Apple, Chanel, Colgate-Palmolive, Disney, Ford, Johnson & Johnson, and Nike.
This diverse coalition is designed to foster collaboration, share insights, and coordinate strategies to address one of the most persistent challenges in e-commerce: the proliferation…
of counterfeit goods. The MAC represents a new era of transparency, accountability, and collaborative action, to make online marketplaces safer and more trustworthy for both consumers and brands.
“We’re pleased to welcome Temu as an inaugural member of the Marketplace Advisory Council and as a key partner in our shared fight against counterfeiting,” said Bob Barchiesi, President, International Anti-Counterfeiting Coalition.
“This MoU reflects a meaningful step forward in our collaboration, grounded in transparency, accountability, and a joint commitment to consumer protection.” Temu’s Ongoing Commitment to IP Enforcement Since launching in 2022, Temu has prioritized intellectual property enforcement and invested heavily in robust anti-counterfeiting measures, including: Comprehensive seller vetting and compliance training to ensure only legitimate sellers operate on its platform.
24/7 algorithmic monitoring of listings, supplemented by manual reviews, to detect and remove suspicious or infringing products. A dedicated IP protection portal and brand registry that streamlines takedown requests for rights holders. An internal enforcement team focused on resolving IP claims with…
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