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Tmall Opens 11.11 Pre-Sales With One Million Brands and an AI-Led Shopping Push

Tmall says one million brands and more than 70 million products will participate in 11.11, with pre-sales open and the main sale starting October 20.

Tmall 11.11 presentation on a stage with a speaker
EcommerceNews

Tmall Opens 11.11 Pre-Sales With One Million Brands and an AI-Led Shopping Push

Image: Alibaba Group.

Tmall has opened pre-sales for its 2026 11.11 Shopping Festival, with Alibaba reporting participation from one million global brands and more than 70 million products. The main sale begins October 20 at 8 p.m. in China, following the October 15 pre-sale opening.

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