InsightsSustainability

Top 10 U.S. Second-Hand Apparel Online Stores (2023 Ranking)

The second-hand apparel market is experiencing exponential growth, propelled by sustainability and affordability.

Published: Jun 5, 2024 10:12 AM

By Jeanel Alvarado

InsightsSustainability

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Top 10 U.S. Second-Hand Apparel Online Stores (2023 Ranking)

Credit: Depop

The second-hand apparel market is experiencing exponential growth, propelled by sustainability and affordability. In 2023, the resale industry has attracted a burgeoning consumer base, with many shoppers opting for pre-loved items over the newly minted. The overarching trend in the second-hand market shows a high engagement level from younger demographics, mainly Gen Z and Millennials. These groups are crucial drivers of the movement towards sustainable and ethical consumption.

High-income earners also participate significantly, especially in platforms dealing with luxury and designer items.

According to a Statista report on brand awareness among leading second-hand apparel online shops in the United States, the top 14 platforms are ranked by their recognition scores, along with a breakdown of the items they specialize in and their target demographics.

Leading second-hand apparel online shops ranked by brand awareness (U.S.) Credit: Statista, Second-hand apparel online shops KPI ranking During the survey, the question was phrased as follows: “Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.” 1.

Goodwill Brand Awareness: 69% Goodwill is a brick-and-mortar staple and an online juggernaut in the second-hand market. Specializing in a broad spectrum of apparel, Goodwill offers everything from casual wear to work attire…

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Top 10 U.S. Second-Hand Apparel Online Stores (2023 Ranking)

The second-hand apparel market is experiencing exponential growth, propelled by sustainability and affordability.

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