Overview
About Urban Outfitters
Urban Outfitters is a global lifestyle retailer offering women’s and men’s apparel, accessories, home products and curated brand collaborations. Founded in Philadelphia in 1970, it is part of the Urban Outfitters, Inc. (URBN) portfolio.
Latest coverage
Urban Outfitters News
Why Fragrance Brands are Selling the Same Scents in New Ways
Haeze and Sol de Janeiro illustrate how one recognizable scent can support discovery, gifting and daily routines across multiple product formats.
Urban Outfitters Brings UGG Back to On Rotation With Five-City Fall Installations
The renewed partnership combines footwear try-on areas, apparel and a tailgate-inspired display with a campaign extending into holiday gifting.
How Fashion Brands Are Putting Real Communities at the Centre of Campaigns
Urban Outfitters and Aritzia illustrate two approaches to community-led casting: broad campus representation and focused institutional partnership.
Urban Outfitters and Levi’s Bring Denim Customization to Wisconsin’s Game Day Tour
Urban Outfitters’ Madison stop paired Levi’s denim customization with campus pop-ups and live music, ahead of a planned Rutgers event.
Urban Outfitters Welcomes Boulder Students With a Custom Birkenstock Charm Bar
The UO x Birkenstock charm bar offered students the chance to personalize their footwear with local symbols, enhancing their connection to the University of Colorado Boulder.
Urban Outfitters Expands Beauty and Accessories in Its New Store Concept
The new stores emphasize modular merchandising and an open entrance to enhance the customer shopping experience.
Urban Outfitters Puts 76 Students at The Heart of Its Back to Campus Campaign
The campaign, filmed at Rutgers University, features diverse students from various universities, emphasizing the retailer's connection to college life and community.
Urban Outfitters Becomes Yes Day Beautys First US Retail Home Bringing Teen Founded Gen Zalpha Skincare to 60 Stores
Yes Day Beauty, founded by entrepreneur Coco Granderson, will be available in 60 Urban Outfitters stores and online.
Sol de Janeiro Expands Into Lifestyle Retail With Its Urban Outfitters Launch
Urban Outfitters and Sol de Janeiro have officially partnered, bringing the Brazilian inspired body care and fragrance brand into Urban Outfitter’s growing beauty assortment across select retail stores and online. The partnership was announced on April 13, 2026, and marks…
Mall Brand Stocks Beat Expectations in 2025 Rally
Mall‑era brands are having a real comeback moment as American Eagle, Abercrombie & Fitch, Gap, and Urban Outfitters tap into Gen Z nostalgia and better‑than‑expected results to become unlikely stock‑market winners in late 2025. Instead of being dismissed as “your…
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Research library · 1 reports
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Urban Outfitters.
