FAQFashion

VIVAIA’s “Sneakerina” Becomes a Global Sensation With 15,000 Pairs Sold

VIVAIA, the eco-conscious footwear brand adored by celebrities and fashion insiders, debuted its first permanent UK store at Westfield London on September 12, 2025, marking a

Published: Oct 5, 2025 6:52 PM

By RETAILBOSS Team

FAQFashion

VIVAIA’s “Sneakerina” Becomes a Global Sensation With 15,000 Pairs Sold

VIVAIA, the eco-conscious footwear brand adored by celebrities and fashion insiders, debuted its first permanent UK store at Westfield London on September 12, 2025, marking a milestone in its global growth and commitment to the booming UK market. Within just five years of its 2020 launch, VIVAIA has become a phenomenon in sustainable, fashion-forward shoes, with London now surpassing New York as its top global market in 2024.

A Community-Driven, Immersive Hub The London flagship offers more than just retail—it’s conceived as a connection hub designed to deepen the brand’s UK community, engage new shoppers, and serve as a touchpoint for immersive try-ons and events.

The store’s interior reflects VIVAIA’s signature blend of soft minimalism and earth-inspired tones, echoing its sustainability focus and celebrity-endorsed modern elegance.

Sneakerina: The “It Shoe” Phenomenon The highlight of the launch is VIVAIA’s “Sneakerina”—a ballet-sneaker hybrid derby flat featuring a triple-layer sole, foldable construction, and interchangeable laces.

The Sneakerina has become a global shoe, embraced by the likes of Bella Hadid, Charli XCX, Lola Tung, Julia Roberts, and more. Since hitting the market in 2025, it has sold over 15,000 pairs in just two months, cementing VIVAIA’s place at the center of this season’s hottest footwear trend…

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VIVAIA’s “Sneakerina” Becomes a Global Sensation With 15,000 Pairs Sold

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