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Desigual Taps Vivian Jenna Wilson for Its Born to Disobey Fall Campaign

Desigual’s FW26 campaign pairs Vivian Jenna Wilson with the DESI 84 robot character and carries its message into a special-edition T-shirt.

Published: Sep 7, 2026 2:43 PM

By Ifrah Nadeem

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Desigual Taps Vivian Jenna Wilson for Its Born to Disobey Fall Campaign

Video still: Desigual.

Desigual has unveiled Born to Disobey, its global Fall/Winter 2026 campaign starring Vivian Jenna Wilson. The campaign connects the brand’s self-expression message with a story about individuality in a world shaped by technology, algorithms and expectations of perfection.

Vivian Jenna Wilson stars in Born to Disobey. Video: Desigual. At the centre of the creative is DESI 84, a fictional robot character pushed beyond its programming.

Desigual uses humour and unexpected situations to contrast programmed behaviour with human intuition, presenting Wilson as the personality who brings that tension to life. A Campaign Message That Becomes a Product The theme extends into the assortment through a special-edition Born to Disobey T-shirt.

That piece gives the campaign a direct product connection: the message can move from a film or image into something a customer wears. Desigual describes the wider FW26 collection through reconstructed denim, contrasting proportions, botanical prints and an emphasis on red.

Fitted pieces appear alongside more fluid volumes, carrying the campaign’s focus on individual styling into the clothing offer…

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