Report: 41% of Gen Z cardholders are dissatisfied with reward programs

This demographic, aged between 18 to 25 years old, is not only tech-savvy but also values personalization and innovation in their incentives. They are drawn towards nontraditional rewards such as exclusive flash sales or special event access, diverging from older generations’ preference for cashback rewards.

The report, titled “The Role of Reward Programs in Consumer Credit Usage,” highlights this generational divide, underscoring the need for financial institutions to reassess and innovate their loyalty strategies to cater to the unique preferences of the younger, digitally-native Gen Z demographic.

Other Key findings of the report include: 26%: Share of cardholders who had trouble redeeming rewards saying rewards were insufficient for desired purchases 36%: Share of credit card holders who received cash back on any purchase in the last 90 days 71%: Share of consumers very or extremely satisfied with the rewards program offered by their primary credit card One of the standout statistics is that 83% of credit card users reported receiving rewards offered by their cards, with 72% of that group actively engaging with the rewards programs.

This high level of participation indicates…