Report: 41% of Gen Z cardholders are dissatisfied with reward programs

younger, digitally-native Gen Z demographic.

Other Key findings of the report include: 26%: Share of cardholders who had trouble redeeming rewards saying rewards were insufficient for desired purchases 36%: Share of credit card holders who received cash back on any purchase in the last 90 days 71%: Share of consumers very or extremely satisfied with the rewards program offered by their primary credit card One of the standout statistics is that 83% of credit card users reported receiving rewards offered by their cards, with 72% of that group actively engaging with the rewards programs.

This high level of participation indicates the importance of such programs in the daily financial activities of consumers. Moreover, research has shown that consumers with credit card rewards tend to use their cards more intensively compared to those without rewards.

The presence of rewards programs can significantly affect the choice of payment instruments, with many consumers opting for credit cards over other methods due to the potential benefits they can accrue…