Report: 54% of shoppers prefer to buy items advertised by ‘trusted’ retailer

The study revealed that 25% of shoppers are now swayed to purchase products advertised on retailers’ websites, while an additional 15% are persuaded by ads served on retailers’ mobile apps.

In contrast, only 13% of consumers are influenced to buy products after seeing ads on third-party marketplaces, and 14% are influenced by branded ads on social media platforms. Credit: Macy’s Media Network As traditional advertising methods lose their impact – with over half (52%) of U.S.

shoppers ignoring digital ads and 50% disregarding search ads, according to a separate ADvendio poll – consumers are seeking more curated and personalized advertising experiences from trusted brands.

Alexander Goncharuk, Vice President of Global Retail at Intellias, commented: “There’s no denying the sizable opportunity RMNs present in enhancing shopper engagement and enabling retailers to connect 3rd party brands and advertisers with conversion-ready audiences…