American Exchange Group Acquires HatchCollective

In a strategic expansion move in the beauty sector, American Exchange Group, an industry leader in accessories design, licensing, and manufacturing, has announced the acquisition of HatchCollective. Established in 2009, HatchCollective is renowned for its trusted range of beauty and personal care brands, including NatureWell, Found Active, Orlando Pita Play, TXTUR, and Paint & Petals. With the acquisition, HatchCollective is being rebranded as AX Beauty Brands.

This acquisition is a key milestone for American Exchange Group, aligning with its overarching growth and lifestyle strategy to identify brands, partnerships, and opportunities that provide value to a diverse consumer base. Over the past two years, the company has also acquired footwear brands Aerosoles and White Mountain, as well as creative services and digital marketing company, Giant Propeller.

Alen Mamrout, CEO of American Exchange Group, expressed his enthusiasm about the acquisition, stating, “I have always believed in a head-to-toe approach when building our…